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Website Strategy Consulting

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If you have big plans for your existing website, but feel handcuffed because it’s dated, piecemealed, or abandoned from another company — this offering is for you. We’ll get you from point A to B.

HIRE US AS A CONSULTANT

“MCG Studios essentially became part of our Marketing Department and guided us through developing customer profiles and creating engaging content that is valuable and searchable.”

Patrick Connaghan

CEO, 717 Armory

Anyone can slap together a website these days, but not all web design companies are created equal. MCG has the expertise to create intelligent, user-focused sites that actually work..”

Rick Raphael

President, Raphael Custom Homes

The short and long-term success of your website is dependent on…
website-strategy-map-compass

A website strategy is your map and compass online today.

  • how you execute your website strategy
  • who contributes to it
  • what specifically comes out of it
  • and most importantly — when it happens

A website strategy provides a foundation to your overall website efforts for the next 3-5 years.

Websites without a strategy struggle with:

  • Purpose. “What’s the point of our website?”
  • Vision. “Where’s our website going?”
  • Audience. “Are we giving our visitors a good experience?”
  • The Right Tactics. “SEO, Paid Ads, or Social Media?”
  • Measurement. “How do we know if our website is effective & we’re getting a ROI?”

How MCG Studios approaches a website strategy engagement.

web-strategy-consulting-ux-roadmap-mcg-studios

The purpose of our engagement is to carry out a full diagnosis of your existing website to get a sense of what’s working, and what’s not. This includes a deep dive into your:

  • Organization
  • Products/Services
  • Market
  • Competition
  • Inbound Marketing
  • Analytics

We then form an actionable plan to help you:

  • Understand your website’s audience
  • Head the right direction with your visual design
  • Create the right calls-to-action
  • Generate the most valuable content
  • Choose the right inbound marketing tactics
  • and ultimately, provide the best UX

What you’ll receive from our professional web strategy team is a written document (coined the User Experience Roadmap) outlining our findings and our prescription to building a successful website. Nearly all of our website strategies for clients last 3 to 5 years.

Some of our clients are featured on:

Timeframe, Travel, & Cost

Timeframe: 4 to 8 weeks.

Travel requirements: Usually requires at least one face-to-face meeting — spanning 1-2 business days. We can travel to you (costs reimbursed) or you can travel to us (bottomless coffee, all day every day).

Investment Needed: $10,000 – $25,000 (see our 3 tiers below). This consulting is popular for a small to mid-sized businesses with annual revenues exceeding 5 Million possessing a medium to large website.

3 Tiers of our Website Strategy Consulting

“MCG’s planning and strategy phase was an eye-opener to different aspects of our business that we never drilled into enough.”
S. Robinson

Organics Unlimited

What happens after the strategy is complete?

If the engagement naturally inquires, we’ll provide you with a MCG proposal with costs/timelines to execute our recommended prescription.

However, the intent of this engagement is to first help you understand what’s broken, what’s not, and set you on the right path. If you come away with clarity and our engagement ends, we’ve served you well. If you’d like to keep our conversation going, we’ll buy more coffee and look forward to taking another step with you.

Ready to get started?

Request a website discussion and we’ll explain further how a website strategy consultant helps get you from point A to B.

Does this engagement not seem like a good fit?

That’s OK, we’ll guide you. You can learn more about our general website consulting — we’ll help you find the right solution.