What is an Advisory Retainer? An Advisory Retainer is a type of 'pay for access' consulting...
Website Strategy Consulting
------If you have big plans for your existing website, but feel handcuffed because it?s dated, piecemealed, or abandoned from another company ? this offering is for you. We’ll get you from point A to B.
“MCG Studios essentially became part of our Marketing Department and guided us through developing customer profiles and creating engaging content that is valuable and searchable.”
“Anyone can slap together a website these days, but not all web design companies are created equal. MCG has the expertise to create intelligent, user-focused sites that actually work..”
The short and long-term success of your website is dependent on…
A website strategy is your map and compass online today.
A website strategy is your map and compass online today.
- how you execute your website strategy
- who contributes to it
- what specifically comes out of it
- and most importantly ? when it happens
A website strategy provides a foundation to your overall website efforts for the next 3-5 years.
Websites without a strategy struggle with:
- Purpose. “What’s the point of our website?”
- Vision. “Where’s our website going?”
- Audience. “Are we giving our visitors a good experience?”
- The Right Tactics. “SEO, Paid Ads, or Social Media?”
- Measurement. “How do we know if our website is effective & we’re getting a ROI?”
How MCG Studios approaches a website strategy engagement.
The purpose of our engagement is to carry out a full diagnosis of your existing website to get a sense of what’s working, and what’s not. This includes a deep dive into your:
- Organization
- Products/Services
- Market
- Competition
- Inbound Marketing
- Analytics
We then form an actionable plan to help you:
- Understand your website’s audience
- Head the right direction with your visual design
- Create the right calls-to-action
- Generate the most valuable content
- Choose the right inbound marketing tactics
- and ultimately, provide the best UX
What you?ll receive from our professional web strategy team is a written document (coined the User Experience Roadmap) outlining our findings and our prescription to building a successful website. Nearly all of our website strategies for clients last 3 to 5 years.
Some of our clients are featured on:
Timeframe, Travel, & Cost
Timeframe: 4 to 12 weeks.
Travel requirements: Usually requires at least one face-to-face meeting ? spanning 1-2 business days. We can travel to you (costs reimbursed) or you can travel to us (bottomless coffee, all day every day).
Investment Needed: $10,000 ? $25,000 (see our 3 tiers below). This consulting is popular for a small to mid-sized businesses with annual revenues exceeding 5 Million possessing a medium to large website.
4 Tiers of our Website Strategy Consulting
ADVISORY RETAINER
$1,250/mo
- Timeframe: 3 Month Minimum, month-to-month after
- Travel: Not Included
LEARN MORE ABOUT ADVISORY RETAINERS AND THEIR BENEFITS HERE
ESSENTIALS
$10,000
- Timeframe: 4 Weeks
- Travel: 1 On-site meeting in CONUS
- Virtual Meetings
- Business & Website Objectives (What are the measures of success?)
- Organization, Market & Sales Funnel Research
- Existing Website Analysis (UX Pain Points, Google Analytics Audit & Analysis, Heatmaps/Scrollmaps)
- Competitor Analysis & Inspiration (Evaluation of website’s UX/Usability, Content Strategy, SEM & CTA’s)
- User Research (Surveys)
- User Research (Interviews)
- User Research (User Personas)
- Visual Design Considerations?(Personality, Style, Branding Guidelines)
- ?SEM & Website Content Snapshot (Current Authority, Rankings & Backlinks)
- Content Strategy Overview (tactics, frequency, long term plan)?Evaluation Only
- Conversion Strategy?(Calls to Action, Lead Magnets, Opt-Ins)?Evaluation Only
PROFESSIONAL
$15,000
- Timeframe: 4-6 Weeks
- Travel: Up to 2 On-site meetings in CONUS
- Virtual Meetings
- Business & Website Objectives (What are the measures of success?)
- Organization, Market & Sales Funnel Research
- Existing Website Analysis (UX Pain Points, Google Analytics Audit & Analysis, Heatmaps/Scrollmaps)
- Competitor Analysis & Inspiration (Evaluation of website’s UX/Usability, Content Strategy, SEM & CTA’s)
- User Surveys
- User Interviews
- User Personas?From Quantitative Data Only
- Visual Design Considerations?(Personality, Style, Branding Guidelines)
- ?SEM & Website Content Snapshot (Current Authority, Rankings & Backlinks)
- Content Strategy Overview (tactics, frequency, long term plan)?Evaluation + Creation of New Strategy
- Conversion Strategy?(Calls to Action, Lead Magnets, Opt-Ins) Evaluation + Creation of New Strategy
PREMIUM
$25,000
- Timeframe: 8-12 Weeks
- Travel: Up to 4 On-site meetings in CONUS
- Virtual Meetings
- Business & Website Objectives (What are the measures of success?)
- Organization, Market & Sales Funnel Research
- Existing Website Analysis (UX Pain Points, Google Analytics Audit & Analysis, Heatmaps/Scrollmaps)
- Competitor Analysis & Inspiration (Evaluation of website’s UX/Usability, Content Strategy, SEM & CTA’s)
- User Surveys
- User Interviews
- User Personas –?From Quantitative Data & Qualitative Data
- Visual Design Considerations?(Personality, Style, Branding Guidelines)
- ?SEM & Website Content Snapshot (Current Authority, Rankings & Backlinks)
- Content Strategy Overview (tactics, frequency, long term plan)?Evaluation + Creation of New Strategy + Execution Oversight
- Conversion Strategy?(Calls to Action, Lead Magnets, Opt-Ins) Evaluation + Creation of New Strategy + Execution Oversight
“MCG’s planning and strategy phase was an eye-opener to different aspects of our business that we never drilled into enough.”
What happens after the strategy is complete?
If the engagement naturally inquires, we?ll provide you with a MCG proposal with costs/timelines to execute our recommended prescription.
However, the intent of this engagement is to first help you understand what?s broken, what?s not, and set you on the right path. If you come away with clarity and our engagement ends, we?ve served you well. If you?d like to keep our conversation going, we?ll buy more coffee and look forward to taking another step with you.
Ready to get started?
Request a website discussion and we’ll explain further how a website strategy consultant helps get you from point A to B.
Does this engagement not seem like a good fit?
That’s OK, we’ll guide you. You can learn more about our general website consulting ? we’ll help you find the right solution.