In order to grow your law practice, you need a steady flow of prospects and a balance between online and offline marketing. With most people looking online for information and resources, attorneys need to keep up with the ever growing digital marketing landscape.
Many potential clients for your law firm are browsing right now, researching and looking for attorneys they could call. As a digital marketing agency, we’ve helped hundreds of attorneys increase their client bases by implementing some basic digital marketing strategies. Attorney and law practice marketing can seem intimidating at first, but here are 10 online marketing tips for attorneys looking to grow their practice
- Create a good attorney website
It only takes a person 0.05 seconds to give their snap judgement on a website. People nowadays will judge a website based on its design. A good website can attract good attention and keep it there. This will give you a higher chance of getting clients. It’s all about the aesthetic now. Your website will be a representation of yourself. As an attorney or law firm, this will greatly affect your online marketing strategy. British researchers analyzed 94% of a client’s first impression will be based on your website design. To avoid missing great client opportunities, get a good web designer to help you create a website that clients will end up being interested in.
- Search Engine Optimization
Having your website on the first page of Google or other search engines is a big step into attracting more clients. There are many factors that go into getting to that first page:
First: Content is King
Jordan Couch, an attorney at palace law, says that there are two primary principles for online marketing: one is to have a valuable website, and the other is to create valuable content. He further explains that demonstrating value instead of describing it will attract potential clients.
Aside from what Couch said, Google has gotten to promoting websites with good content. Good quality content that educates and informs your potential clients and goes with the good design of your website will strengthen your credibility online. Informative, relevant, understandable, and useful content will make it easier for your clients to recognize you as an expert in the field and convince them to contact you.
Second: Directory listings
Directory listings will keep your website relevant. It will stay listed on all online platforms and will help in getting a wider range of audiences.
- Get into social media
Let’s face the reality that almost everyone is on their smartphones now, browsing Facebook, LinkedIn accounts, Twitter, and many more. Signing up for these social media platforms will increase exposure to different kinds of clients, heighten your reputation, and provide information. People from all over the state can hit you a message, inquire, and book you.
Build a formidable profile and and make sure all of your data is up to date. Statistics show that adults online, aged 18-34 will most likely follow a brand on social media platforms (95%). Aside from that, 71% of consumers or clients that get good service are likely to recommend it to others. These stats alone should be enough to convince you to get active on social media.
- Gather reviews and testimonials. Flaunt case studies
There are many places where you can get reviews online, some important platforms for attorneys trying digital marketing is Google, Facebook, and most importantly Avvo.
Avvo has a huge impact in the legal space online. Many potential clients are lurking there to book a possible attorney. A good avvo reputation will likely inflate the chances of getting clients.
- Online ads
Paid ads are a way to enhance brand awareness. Potential clients could be in pursuit online for a good lawyer and stumble on your ad that could be the solution to what they’re looking for. Online ad campaigns can differentiate your brand from others. The more exposure you get, the better chances of potential clients recognizing you and your brand.
- Word of mouth
You can never go wrong with WOM, most people underestimate this strategy but this actually works. As mentioned earlier, good reviews will create a ripple effect. Once you get a good review and get recommendations, word of this will travel fast. It is known that Americans really do trust a good review.
Jonathan G. Stein, owner of Law offices of Jonathan G. Stein suggests that the best marketing strategy is word of mouth. He expounded this by stating that past clients are the best sources of getting new clients.
- Build a relationship with your clients
Making your existing and future clients feel valued is as important online as it is if you were face to face with your client in real life. Customer service is valuable since networking and building relationships is key to how you are perceived by clients.
The way you treat your client will depend on how you communicate with them. If your clients will feel they are not appreciated, you might end up with bad reviews and less recommendations.
- Be open for consultations
As mentioned, communicating with clients or potential clients is important. Online consultations can give you a wider scope of clients and have them not worrying about how they might get to your office or confront you face to face. There many platforms to accept online consultations like skype or google hangouts. The more you consult with your clients the likelihood that they will contact you again for future references.
- Video Marketing
Videos are all the rage now, studies show that last year alone, adults living in the U.S watched videos on their digital devices an average of 1 hour and 16 minutes of video per day. There is no denying the statistics of the ever growing video marketing strategy. Platforms as huge as youtube or vimeo are where people view videos on varying topics.
People from all fields of expertise are now starting incorporate videos in their digital campaigns. It’s all about learning how to sell yourself as an attorney online. Videos can be a platform to introduce yourself to an audience and future clients and give them an impression of you and your expertise. It will put them in a position of being comfortable with you without personally meeting you. FamilyLawLawyers, GreatLegalMarketing, and LawyersVideoStudio are some youtube channels that pose a great example.
- Practice being a thought leader
Thought leadership is no longer a strange concept for lawyers- a marketing strategy used ages ago by law firms to increase visibility and public perception of expertise through writing and speaking.
A way to incorporate thought leadership in digital marketing as a lawyer is to write content that your target client would appreciate and understand. However, it important to note that you should establish your authority and expertise on the subject matter. As a lawyer, you should also keep in mind the interest of your potential clients.
There are many aspects that can affect the way a potential client could perceive your brand. In order to get the best outcome in gaining clients, applying or adapting some of the tips we’ve given to you could change the way your marketing strategy works out. Leave a comment if any of the tips worked for you.