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Unsure of what is important to users in web design? Struggling to decide if it?s time for a website upgrade? Never fear, we have your back! It can be hard to sift through the mountains of information available on what?s best for user experience. It seems like everyone has a different opinion and it?s hard to know who to trust. Our process at MCG Studios is to trust the research and focus on creating data-driven results. Luckily, we?ve done the research for you.
Here are a few web design statistics to keep in mind when thinking about?website redesign?in 2019:
Looks are important to users. Think about when you tour a new house or apartment? If it?s a dump and looks like it?s a couple decades behind the times, most people will move on to their next option. It?s not that this is the only thing that matters to users, but it?s what makes them feel comfortable and establishes some trust. Don?t think that you have to have all the bells and whistles you see on these big tech sites to make a connection with your user, but keep in mind that it is important that you consistently update your website to keep it in the best possible condition.
Users are becoming more and more involved with technology every day and this has caused a need for instant gratification. They know that most sites are going to load quickly, so if they land on yours and it takes too long, they?ll just move on to the next. You want to make sure you can grab the user?s attention quickly and engage them before they have the urge to move on.
The content on your website matters to the user. They want to be able to find the information they need quickly and easily. Be strategic about where you place information. It?s not enough to just have it all on the page in one big column. You need to section out the content and guide the user through your story. This breaks the content into digestible pieces and allows the user to skim the page, giving them control over what content they interact with.
As mobile technology continues to evolve, users are interacting with mobile sites more and more. Though laptops/desktops are still the most commonly used, mobile is catching up quickly. Users expect you to care about the devices they?re using, so it?s important that your site is fast and responsive. Though the experience on mobile will be different, it should be consistent with that of larger desktops. Make sure your mobile website is not only functioning but is also engaging. It?s not necessarily enough to just stack all the information. Think about how the user interacts differently with mobile and make the necessary changes to make the best experience possible.
So, what really matters to the user? In the most basic sense, a user wants a website that loads quickly, is easy to navigate, contains the information they need, and has an engaging design. As a business owner, it?s important to keep in mind what the user wants and the research to back it up so that we can make informed decisions that will help with increasing leads and building trust. Not sure where to start on updating your website? We?re here to help.?Contact our team?to receive a free website analysis so that we can help you grow your business.
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